Project Type: Rhythm, identity, and community... the heartbeat of streetwear culture.
Unfazed goes beyond being just a sneaker shop. It stands as a real movement. People who are totally into streetwear created it. They live for that stuff. Local kids hunt down their first big drop. Influencers capture the moment they unbox new releases right on camera.
I helped the team grab that same energy and put it out there on the internet. I did it mostly through short-form on Instagram and TikTok. Teaming up with Unfazed really stretched my creative skills in new ways. Each video felt like its own little test run. I tried to pair genuine reactions with simple, sharp visuals. The goal was to take those regular daily moments and shape them into real content that draws people in and makes a connection.
What I did:
- Edited short-form content for Instagram & TikTok
- Developed a consistent visual rhythm across campaigns
- Balanced trend-driven formats with brand identity
- Supported awareness and influencer activations
In the end, we ended up creating way more than simple clips. We put together this visual style that really captures what Unfazed is all about. It comes off as confident, tied to the local scene, and completely genuine.
If your brand’s got a story that moves fast, I can help you keep up with it.
